{"id":12205,"date":"2024-05-02T14:14:35","date_gmt":"2024-05-02T21:14:35","guid":{"rendered":"https:\/\/www.planetdds.com\/?post_type=resources&amp;p=11028"},"modified":"2024-05-02T14:14:35","modified_gmt":"2024-05-02T21:14:35","slug":"the-importance-of-effective-communication-in-dentistry-a-conversation-with-dr-shahin-safarian","status":"publish","type":"resources","link":"https:\/\/www.planetdds.com\/resources\/the-importance-of-effective-communication-in-dentistry-a-conversation-with-dr-shahin-safarian\/","title":{"rendered":"The Importance of Effective Communication in Dentistry: A Conversation with Dr. Shahin Safarian"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In this episode of The Dental Economist Show, host Mike Huffaker is joined by Dr. Shahin Safarian, the founder and CEO of Lovebites Dental.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Join them as they discuss:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The importance of simplifying communication with patients\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building a robust sales funnel\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taking a patient-centered approach in the dental industry\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The challenges dentists face in running a business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The value of social media\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dr. Shahin Safarian is the founder and CEO of Lovebites Dental, who offer a comprehensive suite of cosmetic dentistry procedures. Dr. Safarian is also the owner of Irresistible Smiles, a dental team dedicated to \u201cproviding each and every patient with the best possible care\u201d. He graduated from Tufts School of Dental Medicine in 2001 and received his Fellowship from Las Vegas Institute For Advanced Dentistry (LVI) in 2009.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts.\u00a0<\/span><\/p>\n<p><b>Leadership Qualities &#8211; <\/b><span style=\"font-weight: 400;\">Dr Safarian says that he encourages his doctors to enjoy the process. There\u2019s no way to acquire a multi-million dollar practice without enjoying how you get there\u2014it\u2019s about the journey, not the destination! He also emphasizes the importance of clarity, saying \u201cthey can\u2019t be a confused leader\u201d. Lastly, Dr Safarian says that communication is of vital importance. Dentists can\u2019t be introverts. They need listening skills, speaking skills, and to practice emotional regulation.\u00a0<\/span><\/p>\n<p><b>The Value of Authenticity &#8211; <\/b><span style=\"font-weight: 400;\">It\u2019s important to realize that patients (usually) aren\u2019t dentists, and don\u2019t know about insurance codes, technical terms, and dentistry-specific language. Dr Safarian says you have to \u201chave regular conversations with people just like they&#8217;re in your living room\u201d. The important thing is to be a problem solver. That\u2019s what patients come to dental practices for.\u00a0<\/span><\/p>\n<p><b>Strategies for Success &#8211;<\/b><span style=\"font-weight: 400;\"> Dr Safarian outlines several strategies for dental practice success. Firstly, it\u2019s important to focus on net income over gross revenue\u2014he suggests that \u201cyou don&#8217;t want a million dollar practice, you want a $400,000 plus net income\u201d. Another strategy is accounting for the fact that most dentistry is elective, so understanding the difference between elective and non-elective surgery is important from a marketing perspective. Optimizing the sales funnel is another way to shore up patient retention. This includes negotiating wisely, effectively communicating treatment, and improving planning and case presentation.\u00a0<\/span><\/p>\n<p><b>Putting Doctors in the Right Position &#8211;<\/b><span style=\"font-weight: 400;\"> Dr Safarian says that it\u2019s important to put team players in the right position. If a doctor doesn\u2019t have the ability to sell, don\u2019t put them in a position to sell. If their communication skills are lacking, don\u2019t put them on \u201cthe front lines\u2019. The doctors might be the most important part of a dental practice, but they don\u2019t have to be the one selling the dentistry\u2014Dr Safarian sees this as one of the most important ideas in his coaching.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"The Importance of Effective Communication in Dentistry: A Conversation with Dr. Shahin Safarian\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BLAUERMXMFA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Like and subscribe wherever you listen to podcasts:<br \/>\n<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-dental-economist-show\/id1725109317\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a> | <a href=\"https:\/\/open.spotify.com\/show\/2GG6pL2h3sSuoWYmPWDCKw\" target=\"_blank\" rel=\"noopener\">Spotify<\/a> | <a href=\"https:\/\/podcasts.bcast.fm\/the-dental-economist-show\" target=\"_blank\" rel=\"noopener\">bCast<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of The Dental Economist Show, host Mike Huffaker is joined by Dr. Shahin Safarian, the founder and CEO of Lovebites Dental.\u00a0 Join them as they discuss:\u00a0 The&#8230;<\/p>\n","protected":false},"featured_media":12244,"template":"","categories":[],"tags":[],"resource_type":[1336],"class_list":["post-12205","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource_type-podcast"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/resources\/12205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/types\/resources"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/media\/12244"}],"wp:attachment":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/media?parent=12205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/categories?post=12205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/tags?post=12205"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/resource_type?post=12205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}