{"id":13393,"date":"2022-02-05T15:09:00","date_gmt":"2022-02-05T15:09:00","guid":{"rendered":"https:\/\/cloud9.software\/?p=3062"},"modified":"2022-02-05T15:09:00","modified_gmt":"2022-02-05T15:09:00","slug":"increase-patient-volume-in-dental-office","status":"publish","type":"resources","link":"https:\/\/www.planetdds.com\/resources\/increase-patient-volume-in-dental-office\/","title":{"rendered":"How to Increase Patient Volume in a Dental Office"},"content":{"rendered":"\n

Any business owner knows that increased traffic means higher revenues. In the dental world, that translates to more patients. That\u2019s why knowing how to increase patient volume in a dental office is crucial, as it allows you to scale your business and reach profit milestones quicker.<\/p>\n\n\n\n

Because many people associate recurring revenue with repeat patients, many practices place increasing patient volume fairly low on their to-do lists. And while patient loyalty is important, not putting an emphasis on finding new customers is a mistake. Plus, by adopting strategies to increase patient volume, you\u2019ll also improve patient retention, therefore safeguarding your existing revenue stream.<\/p>\n\n\n\n

So, what\u2019s the best way to grow your practice? Find out with our list of creative recommendations. It doesn\u2019t matter what areas you specialize in. These strategies will help with how to increase patient volume in an orthodontic, pediatric, cosmetic, or general practice alike.<\/p>\n\n\n\n

11 Creative Ways<\/strong> to Increase Patient Volume in Your Dental Office<\/h2>\n\n\n\n

There are several effective methods of increasing patient volume in dental offices, and some work better over different time frames. The tactics you choose will depend on your goals and whether you\u2019re looking at increasing patient volume per week, increasing patient volume per month, or increasing patient volume by year. You don\u2019t need to use all<\/em> of these ideas, but it\u2019s a good idea to utilize a few to ensure you\u2019re reaching as many people as possible.<\/p>\n\n\n\n

How to Increase Patient Volume in a Dental Office: Online Strategies<\/h3>\n\n\n\n

If you ask any business owner how they plan to get more clients, it\u2019s likely one of their first suggestions will involve the internet. These are the most effective online strategies to follow.<\/p>\n\n\n\n

Company Website<\/h6>\n\n\n\n

Having a well-built and responsive website that is SEO-optimized is vital. Most practices already know that, but did you know 1 in every 5 people<\/a> have a physical, visual, auditory, cognitive, or neurological disability that can make accessing information online difficult? By building an accessible dental website<\/a> that accounts for various online barriers, you\u2019re instantly able to access an additional 20% of the market.<\/p>\n\n\n\n

Google My Business<\/h6>\n\n\n\n

Google handled over 87% of search engine inquiries<\/a> in the US in 2021, so ensuring your Google My Business profile is up-to-date is well worth your time. Completing your profile is easy and free, and by adding regular posts and updates you can significantly increase your online visibility.\"Choose<\/p>\n\n\n\n

Social Media<\/h6>\n\n\n\n

Dental social media marketing<\/a>  represents an opportunity to increase patient volume at a minimal cost. Statistics show the average American spends around 2.5 hours a day on social media.<\/a> So being active is a great way to engage with potential patients. The most popular platforms include LinkedIn and Facebook.<\/p>\n\n\n\n

Content Marketing<\/h6>\n\n\n\n

Demonstrate your knowledge and expertise by publishing regular blogs, videos, and webinars. Video marketing is particularly effective because it allows you to show off your personality and develop a warm and welcoming brand persona that builds patient trust.<\/p>\n\n\n\n

How to Increase Patient Volume in a Dental Office: Patient Communication<\/h3>\n\n\n\n

By communicating regularly and professionally, you can improve patient retention and increase patient volume through direct marketing and referrals.<\/p>\n\n\n\n

Email Marketing<\/h6>\n\n\n\n

Create an email marketing list of potential new patients and send mailers with special offers and links to your social media accounts, blog articles, and website pages. To collect email addresses, you\u2019ll need to use some kind of lead magnet (a freebie or promotion) to provide value and convince people to provide their contact details. Examples include a free consultation or discount voucher.<\/p>\n\n\n\n

Personalization<\/h6>\n\n\n\n

Patients want to be seen as individuals, not as an extension of their dental needs. With high-quality features like Patient Spotlight from Cloud 9 Software, you can send personalized welcome emails, appointment reminders, and provide patients with access to an online portal where they can view all of their account information.<\/p>\n\n\n\n

Ask for Feedback<\/h6>\n\n\n\n

You\u2019ll find increasing patient volume difficult unless you already have an accurate overview of patient satisfaction. Sending out questionnaires like Net Promoter Score surveys<\/a> gives customers a voice and shows you care about their opinion. Plus, by identifying happy, indifferent, and unhappy patients, you can:<\/p>\n\n\n\n