{"id":16602,"date":"2026-02-16T09:33:35","date_gmt":"2026-02-16T17:33:35","guid":{"rendered":"https:\/\/www.planetdds.com\/?post_type=resources&p=16602"},"modified":"2026-02-16T09:33:37","modified_gmt":"2026-02-16T17:33:37","slug":"clayton-russell-operational-strategy-dso","status":"publish","type":"resources","link":"https:\/\/www.planetdds.com\/resources\/clayton-russell-operational-strategy-dso\/","title":{"rendered":"Clayton Russell on Operational Strategy Inside a 400+ Practice DSO"},"content":{"rendered":"\n

Clayton Russell, vice president of operational strategy at Dental Care Alliance<\/a>, one of the largest dental support organizations (DSOs<\/a>) in the industry, joins host Mike Huffaker to discuss the challenges and opportunities of scaling dental operations. With over two decades of experience spanning sales, consulting, and DSO leadership<\/a>, Clayton shares his unique perspective on translating strategy into measurable outcomes.<\/p>\n\n\n\n

From navigating vendor partnerships<\/a> and technology adoption to addressing underperforming practices and managing change at scale, this conversation dives deep into what it takes to run a 400+ practice organization.<\/p>\n\n\n\n

Clayton offers candid insights on balancing innovation<\/a> with implementation, the importance of keeping practice teams at the center of every decision, and why 2026 feels like a turning point for the industry after navigating post-COVID challenges.<\/p>\n\n\n\n

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