{"id":16609,"date":"2026-02-20T07:11:24","date_gmt":"2026-02-20T15:11:24","guid":{"rendered":"https:\/\/www.planetdds.com\/?post_type=resources&#038;p=16609"},"modified":"2026-02-20T14:22:32","modified_gmt":"2026-02-20T22:22:32","slug":"scaling-a-specialty-dso","status":"publish","type":"resources","link":"https:\/\/www.planetdds.com\/resources\/scaling-a-specialty-dso\/","title":{"rendered":"Scaling a Specialty DSO Without Breaking Culture"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.chordsdp.com\/\" target=\"_blank\" rel=\"noopener\">Chord Specialty Dental Partners<\/a> is redefining what it means to scale a DSO without losing the human touch. In this episode of <a href=\"https:\/\/www.youtube.com\/watch?v=gl10RQG2ewQ&amp;list=PL8sPE8UqEy5i-ReuTOqL_BFzw0VAOucuT\" target=\"_blank\" rel=\"noreferrer noopener\">The Dental Economist Show<\/a>, host CRO Mike Huffaker of <a href=\"https:\/\/www.planetdds.com\/\">Planet DDS<\/a> sits down with CEO Todd Cruse and COO Alayna Brent to explore their powerful <a href=\"https:\/\/www.planetdds.com\/blog\/leadership-culture-and-dental-innovation\/\" data-type=\"post\" data-id=\"15066\" target=\"_blank\" rel=\"noreferrer noopener\">leadership<\/a> philosophy: take care of your team and patients first, and economics will follow.<\/p>\n\n\n\n<p>From ripping out three PMS systems simultaneously to implementing a 60-day integration playbook, Todd and Alayna share the real-world strategies behind building transparency, driving change, and creating a <a href=\"https:\/\/www.planetdds.com\/resources\/joshua-gwinn-unlocking-growth-through-culture-and-vision\/\" data-type=\"resources\" data-id=\"13962\" target=\"_blank\" rel=\"noreferrer noopener\">culture<\/a> where doctors actually go home at 5 p.m. This conversation is a masterclass in operational excellence, people-first leadership, and what it truly takes to grow a specialty DSO that providers want to join.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Todd Cruse &amp; Alayna Brent on Scaling a Specialty DSO Without Breaking Culture\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gl10RQG2ewQ?list=PL8sPE8UqEy5i-ReuTOqL_BFzw0VAOucuT\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">About The Dental Economist Show<\/h2>\n\n\n\n<p>Don\u2019t miss insightful conversations with industry experts on the latest trends and top strategies to <a href=\"https:\/\/www.planetdds.com\/resources\/dso-dental-group-growth-guide\/\" target=\"_blank\" data-type=\"resources\" data-id=\"14988\" rel=\"noreferrer noopener\">grow your DSO<\/a> or dental group. Tune in to&nbsp;<a href=\"https:\/\/open.spotify.com\/show\/2GG6pL2h3sSuoWYmPWDCKw\" target=\"_blank\" rel=\"noopener\">The Dental Economist Show<\/a>&nbsp;each week as we meet at the intersection of profit and purpose.<\/p>\n\n\n\n<p><strong>Listen to the full podcast: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/apple.co\/3SeeOfY\" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a> <\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/spoti.fi\/3tMmaO7\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a> <\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.youtube.com\/watch?v=gl10RQG2ewQ&amp;list=PL8sPE8UqEy5i-ReuTOqL_BFzw0VAOucuT\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.planetdds.com\/book-a-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Request a Demo<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chord Specialty Dental Partners is redefining what it means to scale a DSO without losing the human touch. In this episode of The Dental Economist Show, host CRO Mike Huffaker&#8230;<\/p>\n","protected":false},"featured_media":16610,"template":"","categories":[80,1427,128,88],"tags":[282,13,43,169,454,57,491],"resource_type":[1336],"class_list":["post-16609","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-dental-industry","category-dental-service-organization","category-dso","category-planet-dds","tag-culture","tag-dentistry","tag-dso","tag-growth","tag-leadership","tag-planet-dds","tag-scaling","resource_type-podcast"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/resources\/16609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/types\/resources"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/media\/16610"}],"wp:attachment":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/media?parent=16609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/categories?post=16609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/tags?post=16609"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/resource_type?post=16609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}