{"id":2681,"date":"2020-11-16T15:23:42","date_gmt":"2020-11-16T22:23:42","guid":{"rendered":"https:\/\/www.planetdds.com\/blog\/create-dental-membership-plan\/"},"modified":"2024-08-14T16:22:13","modified_gmt":"2024-08-14T23:22:13","slug":"create-dental-membership-plan","status":"publish","type":"post","link":"https:\/\/www.planetdds.com\/blog\/create-dental-membership-plan\/","title":{"rendered":"How to Create, Launch, and Grow an In-House Dental Membership Plan"},"content":{"rendered":"<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">Dependence or independence? Relative to your insurance provider network your answer is probably affected by profitability. Even so, independence could be achieved by discovering how to create, launch, and grow an in-house dental membership plan.<!--more--><\/p>\n<h2>Get clear on what is a dental membership plan (and why it could give you some revenue independence)<\/h2>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">Consumers, like your patients, are acquainted with membership arrangements for acquiring products and services. The same preferred convenience and VIP-like benefits could extend to your patient care.<\/p>\n<ul>\n<li style=\"margin-top: 12.75pt; margin-right: 0in; margin-bottom: 0.0001pt;\">Deliver high standard of patient care with an \u201cexclusive\u201d feel<\/li>\n<li style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 0.0001pt;\">Eliminate the insurance provider (\u201cmiddle-man\u201d)<\/li>\n<li style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 5.65pt;\"><span style=\"color: black;\"><a href=\"\/blog\/changes-dental-insurance\/\" target=\"_blank\" rel=\"noopener\">Avoid insurance claim delays and denials<\/a><\/span><\/li>\n<\/ul>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">And a dental membership plan also helps <span style=\"color: black;\"><a href=\"\/blog\/reboot-momentum-cash\/\" target=\"_blank\" rel=\"noopener\">boost your revenue cycle and cash-flow<\/a><\/span>.<\/p>\n<ul>\n<li style=\"margin-top: 12.75pt; margin-right: 0in; margin-bottom: 0.0001pt;\">More predictable revenue stream<\/li>\n<li style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 5.65pt;\">Less insurance reimbursement delays<\/li>\n<\/ul>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">Those and more are good reasons to consider a dental membership plan as part of your overall revenue cycle management.<\/p>\n<p style=\"margin-top: 5.65pt; margin-right: 42.5pt; margin-bottom: 14.15pt; padding-left: 42.5pt;\">\u201dA dental membership program allows you to create your own plans as an alternative to insurance. Patients pay your office a monthly or yearly subscription fee in exchange for benefits and discounts. People leave dental practices for various reasons, but more often than not they leave because of <a href=\"https:\/\/www.dentistryiq.com\/practice-management\/membership-plans\/article\/14186847\/signs-you-should-consider-a-dental-membership-plan-for-your-practice\/\" target=\"_blank\" rel=\"noopener\">insurance coverage<\/a> (money issues) and not poor customer service.\u201d<\/p>\n<h2>How to create, launch, and grow an in-house dental membership plan<\/h2>\n<h3 style=\"margin-top: 19.8pt; margin-right: 0in; margin-bottom: 19.8pt; padding-left: 0in;\"><span style=\"text-decoration: none;\">Keep it simple<\/span><\/h3>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">Patients should be able to easily understand the details and benefits of your plan. Simplify the description into one, benefit-focused sentence as a way of explaining it.<\/p>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">Simplicity allows you to quickly and casually offer the plan as an alternative in-the-moment. Patients want a straightforward explanation of your plan unlike that of making a payment commitment when purchasing an automobile or home.<\/p>\n<ul>\n<li style=\"margin-top: 12.75pt; margin-right: 0in; margin-bottom: 0.0001pt;\">Streamline the treatment planning and financial conversation<\/li>\n<li style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 0.0001pt;\">Keep the plan benefits aligned with maintaining their oral health<\/li>\n<li style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 5.65pt;\">Enhance your team\u2019s buy-in and ability to communicate it to patients<\/li>\n<\/ul>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">And speaking of your team\u2019s connection to the plan\u2026<\/p>\n<h3 style=\"margin-top: 19.8pt; margin-right: 0in; margin-bottom: 19.8pt; padding-left: 0in;\"><span style=\"text-decoration: none;\">Train your team to promote it<\/span><\/h3>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">Comprehensive team training from the front desk to your clinical departments will give your dental membership plan traction. Keep the training details and narrative relevant to the core benefits patients will receive from it.<\/p>\n<ul>\n<li style=\"margin-top: 12.75pt; margin-right: 0in; margin-bottom: 0.0001pt;\">Outline the comparative benefits of the plan to insurance provisions in an informative flyer and\/or digital document (downloadable pdf).<\/li>\n<li style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 0.0001pt;\">Promote a patient referral incentive and benefit for sharing the plan with family, friends, and co-workers.<\/li>\n<li style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 0.0001pt;\">Highlight the short and long-term cost savings of joining your dental membership plan.<\/li>\n<li style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 5.65pt;\">Keep the plan option visible throughout your practice and a frequent topic of your patient communications.<\/li>\n<\/ul>\n<h3 style=\"margin-top: 19.8pt; margin-right: 0in; margin-bottom: 19.8pt; padding-left: 0in;\"><span style=\"text-decoration: none;\">Make it a theme in your dental marketing strategies<\/span><\/h3>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">Direct mail, email, and social media are go-to marketing channels for informing your patients and the public about your dental membership plan.<\/p>\n<ul>\n<li style=\"margin-top: 12.75pt; margin-right: 0in; margin-bottom: 0.0001pt;\">Add a \u201cblurb\u201d to your direct-mailings that highlights your plan and a few benefit bullet-points.<\/li>\n<li style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 5.65pt;\">Create social media posts that target the uninsured demographic and engage them around the health and cost-saving benefits of your membership plan.<\/li>\n<\/ul>\n<h3 style=\"margin-top: 19.8pt; margin-right: 0in; margin-bottom: 19.8pt; padding-left: 0in;\"><span style=\"text-decoration: none;\">Keep it front-and-center on your dental practice website<\/span><\/h3>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">Your online platform and presence is likely where you\u2019ll create most of the \u201cbuzz\u201d for your dental membership\u00a0plan. Of course, it doesn\u2019t need to be a dominant theme\u2026but it does require some attention.<\/p>\n<ul>\n<li style=\"margin-top: 12.75pt; margin-right: 0in; margin-bottom: 0.0001pt;\">Research and use keywords that <span style=\"color: black;\"><a href=\"\/blog\/is-paid-search-right-for-your-dental-practice\/\" target=\"_blank\" rel=\"noopener\">increase the SEO (Search Engine Optimization)<\/a><\/span> around your membership plan &#8211; especially local keywords.<\/li>\n<li style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 5.65pt;\">Routinely create and publish blog content around insurance alternatives, how to improve your oral health when you don\u2019t have insurance, financial solutions for dental care, etc.<\/li>\n<\/ul>\n<h3 style=\"margin-top: 19.8pt; margin-right: 0in; margin-bottom: 19.8pt; padding-left: 0in;\"><span style=\"text-decoration: none;\">Ask patients to comment on it in their reviews<\/span><\/h3>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">Your patient review strategy is key to highlighting actual patient experience with your dental membership plan. Ask patients who have joined to include related comments in their online reviews.<\/p>\n<ul>\n<li style=\"margin-top: 12.75pt; margin-right: 0in; margin-bottom: 0.0001pt;\">Share cost-savings<\/li>\n<li style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 5.65pt;\">Comment on ease of use and the why &amp; how of participating<\/li>\n<\/ul>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">The better the patient experience with your dental membership plan the better their ongoing loyalty will be. A dental membership in many ways can help you create lifetime dental patients\u2026rather than one-and-done patients.<\/p>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">Check out the following resource for more detailed information about the ins-and-outs of a dental membership plan:<\/p>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\"><span style=\"color: black;\"><a href=\"\/blog\/dental-membership-revenue\/\" target=\"_blank\" rel=\"noopener\">What Is a Dental Membership Plan and How Can It Improve Your Revenue Cycle?<\/a><\/span><\/p>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">And\u2026<\/p>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">If you\u2019re ready to start creating your path to insurance-independence &#8211; we recommend the <span style=\"color: black;\"><a href=\"https:\/\/www.kleer.com\/get-started\" target=\"_blank\" rel=\"noopener\">Kleer<\/a><\/span> dental membership plan platform.<\/p>\n<ul>\n<li style=\"margin-top: 12.75pt; margin-right: 0in; margin-bottom: 0.0001pt;\">Cloud-based<\/li>\n<li style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 0.0001pt;\">Simple, affordable, personalized<\/li>\n<li style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 5.65pt;\">No insurance \u201cmiddleman\u201d<\/li>\n<\/ul>\n<h2>Consider a cloud-based solution and accurately measure your revenue cycles &#8211; even those generated by a dental membership plan.<\/h2>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">You might find the cloud solution like Denticon to be <span style=\"color: black;\"><a href=\"\/solutions\/denticon\/\" target=\"_blank\" rel=\"noopener\">a more efficient report gathering platform<\/a><\/span> to monitor and drive your overall dental practice or dental organization\u2019s performance.<\/p>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">Aside from its financial management capacity, the Denticon platform also provides:<\/p>\n<ul>\n<li style=\"margin-top: 12.75pt; margin-right: 0in; margin-bottom: 0.0001pt;\">A predictable, monthly subscription rate<\/li>\n<li style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 0.0001pt;\">Data hosted in the cloud that\u2019s remotely and securely accessible<\/li>\n<li style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 5.65pt;\"><span style=\"color: black;\"><a href=\"\/blog\/recession-proof-your-dental-practice\/\" target=\"_blank\" rel=\"noopener\">Savings<\/a><\/span> that compared with a \u201clegacy\u201d system can total an average of 40%<\/li>\n<\/ul>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">It makes sense to look below the surface and see the massive potential of upgrading to a cloud-based dental practice management solution with a more advanced revenue cycle management module.<\/p>\n<p style=\"margin-top: 2.8pt; margin-right: 0in; margin-bottom: 14.15pt; padding-left: 0in;\">Thinking about or ready to update your dental practice management software? <span style=\"color: black;\"><a href=\"\/contact-us\/\" target=\"_blank\" rel=\"noopener\">Contact us<\/a><\/span> or <span style=\"color: black;\"><a href=\"https:\/\/www.planetdds.com\/book-a-demo\/\" target=\"_blank\" rel=\"noopener\">request a demo<\/a><\/span> of the Denticon platform\u2026 before you decide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dependence or independence? Relative to your insurance provider network your answer is probably affected by profitability. Even so, independence could be achieved by discovering how to create, launch, and grow&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[307],"tags":[],"class_list":["post-2681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patients"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/posts\/2681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/comments?post=2681"}],"version-history":[{"count":0,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/posts\/2681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/media\/2737"}],"wp:attachment":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/media?parent=2681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/categories?post=2681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/tags?post=2681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}