As healthcare brands, we\u2019re all jockeying for a piece of the community\u2019s attention. Establishing awareness with consumers takes a multi-platform strategy and a sharp eye on trends. As video\u2019s appeal continues to rise, we can\u2019t afford to ignore it. The average person spends\u00a016 hours weekly\u00a0<\/a><\/span>consuming video content, and that\u2019s grown by 52% in the past two years.\u00a0Every practice wants to attract more patients and enjoy recognition as top-shelf authorities in their local area. Well-crafted blog articles and consistent email campaigns are ways to entrench your brand with consumers, but video will take your efforts to the next level. Take advantage of video to drive these key benefits:<\/p>\n Video entertains, but it also moves people through the decision-making process. Innovative brands know that landing page videos\u00a0boost conversion rates by 80%\u00a0<\/a><\/span>.<\/p>\n You may spend a few dollars on some videos, but short, team-generated clips can supplement your efforts, too. The ROI on video ranks higher than Google Ads for\u00a068% of marketers.<\/a><\/span><\/p>\n Video brings the static to life. Healthcare content aims to build long-term relationships, and video does this better than any other form of media. This content form breaks down barriers and increases the likeability factor of our brands.<\/p>\n If your page has a video, you\u2019re\u00a053% more likely\u00a0<\/a><\/span>to rank on the first page of Google.\u00a0Plus, videos hold viewers on your site longer, pouring more fuel on your SEO results.<\/p>\n Mobile video consumption\u00a0continues to double\u00a0<\/a><\/span>every year, and the average person spends 30 minutes daily watching videos on their phones. Thanks to mobile trends, videos associated with your brand will end up following patients wherever they go.<\/p>\n Videos don\u2019t come in a one-size-fits-all format, and that\u2019s one of the advantages. From professional productions to phone clips, multiple options put this media within reach of any healthcare practice. We know that video deserves a place in our overall marketing strategy, but what\u2019s the best way to enhance your healthcare brand\u2019s online presence?<\/p>\n Patients look to us as trustworthy healthcare authorities in our niche. Informative videos can cover common conditions, connect our brand to them, and nudge them to schedule an appointment. We can also discuss treatment in a way that other resources don\u2019t. Remember that patients don\u2019t want to see procedures or treatments; they want to be educated on the benefits. Focus on describing critical aspects of the procedure, but weave benefits and long-term values. Consider including a testimonial or a short story about a patient who enjoyed a particular procedure\u2019s outcomes.<\/p>\n Printed instruction sheets are helpful, but videos covering the same guidance carry extra weight.\u00a0Viewers remember 95%\u00a0<\/a><\/span>of the content when they watch it in a video compared to only 10% when they read it. You can record these on your phone, post them on your website, and include your support staff in relevant topics. Once again, patients spend more time on your site and may look at other features while there. Your SEO will also enjoy a nudge.<\/p>\n Patients enjoy many choices for their healthcare, and welcoming them \u201cinto\u201d your space through video can help solidify their decision. Consider bringing a professional videographer to record and edit a version that you can use for several years. Add it to your website and enjoy the added benefit of viewers spending more time on your pages. Remember, that can help boost SEO while bringing your practice to life for prospective patients.<\/p>\n Personal stories from patients who\u2019ve become raving fans help build social proof in a way nothing else does. If you hire a videographer, consider bringing in a couple of patients for a quick unscripted recording. However, don\u2019t hesitate to use your phone! With good lighting and an excellent background to record stories from patients, you can create a great video. Authenticity resonates with curious consumers, and these videos can be placed on your website and social media. Consider video testimonials glowing reviews on steroids.<\/p>\n If you want to exponentially amplify your social media efforts, post a video. Professional videos you have produced in the past can be posted on social media. However, don\u2019t hesitate to record clips on your phone and add them to social channels. Over\u00a080% of viewers\u00a0<\/a><\/span>would rather watch videos than read written posts. You don\u2019t have to come up with a documentary; the best organic Facebook video posts run between\u00a024-90 seconds\u00a0<\/a><\/span>. So, choose a topic and record it. Your viewers will appreciate the authenticity, and you\u2019ll get much more mileage than practices sticking to traditional posts.<\/p>\n A new year offers the perfect opportunity to assess your overall marketing strategy and tools. The Legwork Marketing Platform provides a centralized dashboard to monitor campaigns and direct your brand message.\u00a0Legwork Websites<\/a><\/span> offer captivating designs highlighting multiple video types, including office tours, education, patient instructions, and more. After all, 86%\u00a0<\/a><\/span>of people say they want to see more videos from brands. Make 2022 the year you give patients more of the content they want!<\/p>\n [dr_grillo_bio]<\/p>\n","protected":false},"excerpt":{"rendered":" By Dr. Greg Grillo As healthcare brands, we\u2019re all jockeying for a piece of the community\u2019s attention. Establishing awareness with consumers takes a multi-platform strategy and a sharp eye on…<\/p>\n","protected":false},"author":3,"featured_media":8536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99],"tags":[],"class_list":["post-8315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legwork"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/posts\/8315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/comments?post=8315"}],"version-history":[{"count":0,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/posts\/8315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/media\/8536"}],"wp:attachment":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/media?parent=8315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/categories?post=8315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/tags?post=8315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Boost Conversions<\/h4>\n
Generate Solid ROI<\/h4>\n
Connect With Viewers<\/h4>\n
Google Loves Videos<\/h4>\n
Mobile Users Want More Video<\/h4>\n
Enhance Your Healthcare Brand\u2019s Online Presence<\/h4>\n
Consider these 5 video strategies for 2022:<\/h3>\n
1. Educational Videos<\/h4>\n
2. Post-Op Instructions<\/h4>\n
3. Give An Office Tour<\/h4>\n
4. Patient Testimonials<\/h4>\n
5. Social Video<\/h4>\n
Video Marketing In Healthcare For 2022<\/h3>\n