Some aspects of dentistry haven\u2019t changed much in decades. We still use x-ray heads, handpieces, and spoon excavators, but other materials and techniques look much different than in the last century. Our dental forefathers relied on simple advertising like yellow page listings and baseball team sponsorships. However, this approach evolved into a multi-platform marketing strategy that\u2019s essential today.\u00a0\u00a0Regardless of how we view social media, it\u2019s not going away. As a dental practice, we must be where people spend their time. People spent more time than ever scrolling feeds during the pandemic.\u00a0 In 2020, the average person invested\u00a02 hours and 33 minutes\u00a0<\/a><\/span>using social platforms.\u00a0But you and I don\u2019t have time to produce a steady stream of posts for any platform, and we can\u2019t ask our teams to do so. Everyone\u2019s doing more with less, and social media takes creative time and talent to master.\u00a0\u00a0So, how do you keep social media working for you without interruptions?\u00a0 Start with these three pillars to build your strategy around, add the right tools, and people will stay engaged with your brand.<\/p>\n You don\u2019t need to drip on every social media stage as a dental practice. Instead, pick out the most effective platforms for healthcare. Facebook established an audience and never looked back. With over 2.7 billion active monthly users, it remains a mainstay with an average user age of\u00a040\u00a0<\/a><\/span>. Instagram<\/p>\n Effective social media dances in front of viewers at the right tempo. If you post once a month, your followers forget you exist. However, if you overdo it, your posts can annoy your followers. As a dental practice, 3-4 quality posts each week help keep you connected. A brand that stays top-of-mind remains relevant to followers.<\/p>\n Social media platforms build relationships with quality graphics and short, catchy text. Facebook allows lengthy posts, but followers are most likely to read content that\u2019s around 40 characters. We only improve oral health after we\u2019ve established a connection with people. Give people a reason to laugh, learn, or feel inspired. Build a relationship with your followers. Your brand becomes memorable, and people remember your practice when they need dental care.<\/p>\n Over the years, a strong Facebook presence has been a critical extension of my practice. We\u2019ve run promotions, contests, and spotlights on specific people. One of my favorites was a picture I took with a WWII veteran for Veterans Day just before he passed away. People loved that picture, allowing us to honor him through our practice.\u00a0Showing up regularly with dental social media content takes a lot of effort. It\u2019s ok to move through stages where you run contests and then pause for a while. However, it\u2019s not ok to go dark on the social media stage. It reflects poorly on your brand when a new patient checks your Facebook page and doesn\u2019t see any posts for the last three months.\u00a0\u00a0Take advantage of done-for-you dental social media posts, and you\u2019ll get the constant exposure you need. The ideal strategy involves setting up a steady drip of patient-centric posts while mixing it your own whenever it\u2019s possible. Adding just a couple of personalized posts during the month increases engagement and helps boost an already active page.\u00a0\u00a0Legwork Campaigns\u00a0<\/a><\/span>delivers a multi-platform approach that creates a good social media flow. Each month, they offer three types of dental blog posts and 12 social media posts in General Dentistry, Orthodontics, and Pediatric Dentistry. Plus, by linking a post to an article, you can drive traffic back to your website and add more fuel to your endeavors with minimal effort.<\/p>\n Look at ways to add your own flavor with dental social media content from your team. When you want to open the faucet a little, consider a couple of these ideas every month for personalization:<\/p>\n Mental real estate is a valuable space with many brands competing for it. Social media offers a ready-made environment to help our practices stake a claim. With the right tools, we stay engaged with existing patients and help direct people toward our practice.\u00a0Legwork Campaigns\u00a0<\/a><\/span>take the strain off our teams and make us stand out in a multi-platform world. Start with social media, add done-for-you blogs, and amplify your brand\u2019s voice across the landscape.<\/p>\n [dr_grillo_bio]<\/p>\n","protected":false},"excerpt":{"rendered":" By Dr. Greg Grillo Some aspects of dentistry haven\u2019t changed much in decades. We still use x-ray heads, handpieces, and spoon excavators, but other materials and techniques look much different…<\/p>\n","protected":false},"author":3,"featured_media":8539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99],"tags":[],"class_list":["post-8318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legwork"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/posts\/8318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/comments?post=8318"}],"version-history":[{"count":0,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/posts\/8318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/media\/8539"}],"wp:attachment":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/media?parent=8318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/categories?post=8318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/tags?post=8318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}#1 Pick Your Stage<\/h3>\n
#2 Show Up Regularly<\/h3>\n
#3 Mix It Up<\/h3>\n
Lead With Dental Social Media Content<\/h2>\n
Dental Marketing Campaign Ideas For Social Media<\/h2>\n
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Dental Practice Social Media Marketing Without Stress<\/h2>\n