Social media gives sociologists plenty of real-world material to study. Nearly\u00a03.9 billion people\u00a0<\/a><\/span>each have an average of 8.8 social media accounts. Studies have analyzed both the benefits and consequences of online engagement. However, people generally find healthcare-related social posts credible:\u00a060%\u00a0<\/a><\/span>of people who use social media say they trust posts by doctors.\u00a0Practices that understand digital connectivity put healthcare social media marketing in their corner. People spend more time than ever online, and we only need a few seconds of their attention to increase their awareness of our brand. Here are the top 10 dental social media tips for 2022:<\/p>\n Social media accounts don\u2019t provide much value unless they\u2019re used. Once you\u2019ve set up accounts on your chosen platforms, make sure you\u2019re active. It\u2019s better to delete an inactive account than keep an unused page up. Schedule posts from\u00a0Legwork Campaigns\u00a0<\/a><\/span>for the upcoming month to deliver them automatically and add a few custom posts as well. Consistency pays off as followers see your brand over time.<\/p>\n Get proactive and ask patients to like your page. In my practice, we\u2019ve built the message into our\u00a0Legwork Appointment Reminders\u00a0<\/a><\/span>and made a point of asking patients to check out our Facebook page. You\u2019re more likely to pile up followers if you give them a reason to hit the like button. For example, your team could say, \u201cDr. Molar posts oral health tips, keeps an eye on current news, and occasionally offers exclusive discounts for Facebook patients.\u201d<\/p>\n Video gives consumers more of what they want. The average person absorbs\u00a016 hours\u00a0<\/a><\/span>of online video weekly, but 86% of people say they\u2019d like to see more video from businesses. A social video draws more attention than static posts, but many healthcare providers don\u2019t provide it. Social video doesn\u2019t require professional filmmakers; use your phone, record short clips, address interesting topics, and give patients a look into your practice.<\/p>\n Big brands run sweepstakes, drawings, and contests to attract more attention. People love the possibility of winning, and these events boast\u00a034% more conversions\u00a0<\/a><\/span>than other content types. Consider ways to tie contests to local events. For example, our practice has run contests to give tickets to local performances and enjoyed dozens of entries, shares, and likes each time.<\/p>\n Social media is ultimately about relationships. Followers don\u2019t want only to see flossing tips and implant graphics. After the home page, the most visited page on most dental practice websites is the doctor bio page; we\u2019re in the people business. Social media offers channels that help build relationships. Mix in posts about your community, local students, staff members, and other human elements.<\/p>\n A dental practice blog helps bring fresh content to your website and gives visitors another reason to return. A new monthly article covering patient-centric topics from\u00a0Legwork Campaigns\u00a0<\/a><\/span>helps establish your brand as a trustworthy site for dental information. Add social media posts that entice readers to click and read a new article, and the inbound traffic helps build your search results, too. Look for ways to call visitors on one platform, like Facebook, to click and visit your website.<\/p>\n Over\u00a090% of patients\u00a0<\/a><\/span>use reviews to evaluate providers, and most of them trust reviews as much as personal recommendations. Prospective patients look for feedback. So, use social media to perpetuate your message when they land there. Provide patients with links via text or email after their visits so they can leave reviews on Facebook.\u00a0Legwork Reviews\u00a0<\/a><\/span>make the whole process automatic and consistent.<\/p>\n We find many ways to use before\/after pictures of our patients. With written permission, post cases that show how specific services enhance smiles and confidence. Results from orthodontics, whitening, veneers, or bonding help reinforce what is possible. You can mix in video testimonial posts to increase the influence of social proof. Video brings these cases to life and carries emotional weight with viewers.<\/p>\n The average person spends\u00a0145 minutes\u00a0<\/a><\/span>every day on social media, an increase of almost an hour over the past ten years. They\u2019re going to see dozens of ads whether they want to or not. We\u2019ve boosted some of our best posts to reach more people and raise their awareness of our brand. Plus, running specific, targeted ads through\u00a0Legwork Dental Advertisement\u00a0<\/a><\/span>stretches your exposure further. Parents may respond to advertisements for back-to-school specials for their families, or new patients may jump at an opportunity to get a new quip electric toothbrush at their first visit.<\/p>\n Did you know there are 17 social media platforms that host over\u00a0300 million\u00a0<\/a><\/span>monthly users each? However, for our practices, we\u2019re better at focusing on the top players. Facebook remains a stalwart, but YouTube isn\u2019t too far behind. If your Facebook strategy has legs, consider the power of video on YouTube. If you want to reach a younger demographic, you may want to create a Tik Tok account rather than Facebook or Instagram. One dentist I know records short, humorous Tik Tok clips about \u201cboring\u201d dental topics. He\u2019s created a following of younger patients who wouldn\u2019t engage on other platforms.<\/p>\n Social media marketing for dental clinics is a long game. Don\u2019t expect to measure a definitive ROI after a few posts. However, remember that patients spend much of their lives in this space. Relationships build over time, and they can fade at the same pace. Social media establishes connectivity that we can\u2019t get anywhere else; that\u2019s vital to our long-term success.\u00a0Legwork\u00a0<\/a><\/span>delivers engaging, patient-centered content with a track-record driving better engagement.\u00a0Legwork Campaigns\u00a0<\/a><\/span>\u00a0 avoid technical vocabulary and focus on why patients should accept treatment. You can select from three types of dental blog posts: General Dentistry, Orthodontic, and Pediatric Dentistry, with 12 monthly social media posts for each category, too.\u00a0Social media marketing for dental clinics involves embedding our brand in the awareness of our patients and community. Engage with your followers so that you\u2019re their choice for exceptional care!<\/p>\n [dr_grillo_bio]<\/p>\n","protected":false},"excerpt":{"rendered":" By Dr. Greg Grillo Social media gives sociologists plenty of real-world material to study. Nearly\u00a03.9 billion people\u00a0each have an average of 8.8 social media accounts. Studies have analyzed both the…<\/p>\n","protected":false},"author":3,"featured_media":8541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99],"tags":[],"class_list":["post-8320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legwork"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/posts\/8320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/comments?post=8320"}],"version-history":[{"count":0,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/posts\/8320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/media\/8541"}],"wp:attachment":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/media?parent=8320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/categories?post=8320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/tags?post=8320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. Don\u2019t Go Silent<\/h3>\n
2. Build A Loyal Following<\/h3>\n
3. Incorporate Social Video<\/h3>\n
4. Capitalize On Contests<\/h3>\n
5. Mix In Non-Dental Material<\/h3>\n
6. Give More Mileage To Blogs<\/h3>\n
7. Highlight Patient Reviews<\/h3>\n
8. Showcase Some Of Your Life-Changing Results<\/h3>\n
9. Include Paid Ads<\/h3>\n
10. Step Onto Another Platform<\/h3>\n
Dental Clinic Social Media Marketing For 2022<\/h3>\n