We don\u2019t need to look far to find marketing channels to explore: social media, Google ads, webinars, and mailers offer a few ways to connect with patients. But email marketing campaigns still provide a cost-effective way to engage consumers in every industry, including dentistry. And 99% of email users\u00a0<\/a><\/span>check email every day, and 58% of people check their inbox first thing in the morning.\u00a0Dental offices often overlook sending marketing emails, but they\u2019re primed to deliver growth in 2022. Emails designed and delivered with the right strategies engage readers. While\u00a045% of people\u00a0<\/a><\/span>avoid opening emails from unknown addresses, a message from a local dental office enjoys built-in credibility. Consider these 5 effective tips for an email marketing strategy:<\/p>\n Email campaigns align with your overall marketing efforts, and they need to reflect consistency. Ensure you send from an email address that identifies your practice and includes your logo and colors. Readers should instantly know they\u2019re connected with your practice.<\/p>\n About\u00a040% of people\u00a0<\/a><\/span>say it\u2019s common to have 50 unopened emails in their inboxes. So, we don\u2019t want to overwhelm our patients with too many more. But you don\u2019t want to be silent or send such sporadic emails that you leave patients wondering if your dental clinic still exists. Email workflows designed around proven timeframes help us find the sweet spot.<\/p>\n More than half\u00a0<\/a><\/span>of today\u2019s internet traffic takes place on mobile devices, and our campaigns need to display cleanly on small screens. Using a mobile-responsive design can i\u00a0ncrease clicks by 15%\u00a0<\/a><\/span>, so it\u2019s worth ensuring we\u2019re meeting patients wherever they\u2019re at.<\/p>\n Consumers don\u2019t always know what to believe, but we can make sure we\u2019re a voice worth following. Educational emails with patient-centric messaging can help us deepen our connections. Always include a way for current and prospective patients to take further action with links or buttons for scheduling.<\/p>\n Readers love us, but they don\u2019t want to spend an afternoon reading an email from their dentist. If appropriate for the subject, add graphics or gifs and give just enough information that\u2019ll incentivize patient engagement towards another action. Using proven formats with catchy subject lines, or hiring a dental copywriter to produce custom content pays off.<\/p>\n We need multiple tools to attract, engage, and nurture patients in a busy world. Another email may seem like more than people need, but it\u2019s still a stalwart for businesses to engage with consumers. Below are a few types of emails that prove to inspire increased conversion rates:<\/p>\n Dr. Google has emerged as a leading authority on health-related issues, and\u00a05%\u00a0<\/a><\/span>of all Google searches are health-related. Emails that offer tips, videos, and product reviews engage patients and build trust. And what better place for them to get their information? Our dental practices emerge as a voice worth following for the best oral health guidance.<\/p>\n In the best of times, patients get busy and fall behind on their preventive and restorative care. But the pandemic pushed many people\u2019s elective care to the backburner. Emails crafted to bring existing patients back for recare can combine reinforcement with a simple Call-To-Action to make appointments.\u00a0Legwork Treatment Opportunities\u00a0<\/a><\/span>makes uncovering unfinished procedures simple to nurture with email follow-up, while\u00a0Legwork Reminders\u00a0<\/a><\/span>sends automated emails about upcoming appointments.<\/p>\n Decisions to accept major treatment don\u2019t always take place in the operatory. A patient may need a little help to make a buying decision, and we can facilitate the process.\u00a0Segmented campaigns\u00a0<\/a><\/span>can deliver personalized information to an email list of patients based on their interests. If Mrs. Wilson asked about a smile makeover at her last visit, a series of emails that discuss the benefits of cosmetic dentistry might help her decide to take the next step. The\u00a0Legwork Marketing Dashboard\u00a0<\/a><\/span>puts every type of campaign at our fingertips, including email.<\/p>\n A potential patient may check out your website after clicking on an ad about sleep health that you\u2019re running on Facebook. They like the video they see, but what\u2019s next?\u00a0\u00a0They could fill out a contact form to download an e-report on CPAP alternatives. Next, an email workflow on sleep appliances can address the potential obstacles such as fear, cost, time, or trust. Make it simple for readers to take the next step to schedule an appointment.\u00a0Legwork Dental Websites\u00a0<\/a><\/span>include patient assessment tools that put engaging tools to work for us.<\/p>\n You don\u2019t always know what may encourage a patient to take the next step. But money talks, contests motivate, and celebrations inspire. Consider sending an occasional email to your patient database that presents a limited-time offer, such as $500 off Invisalign\u00ae cases. Or announce a contest that enters everyone into a drawing for referrals before a specific date. You can also send birthday or holiday wishes using your own creative ideas.<\/p>\n5 Best Practices For Email Marketing For Dentists<\/h2>\n
1. Add Your Branding<\/h3>\n
2. Stay On Schedule<\/h3>\n
3. Keep Mobile Front And Center<\/h3>\n
4. Offer More Than Fluff<\/h3>\n
5. Design To Hold Attention<\/h3>\n
Email Marketing Ideas For Dentists That Work<\/h2>\n
Give Tips And Tricks For Better Oral Health<\/h3>\n
Reactivate Patients You\u2019re Missing<\/h3>\n
Nurture Interest To Bring More Production<\/h3>\n
Accelerate The Funnel<\/h3>\n
Offer Promotions That Raise Eyebrows<\/h3>\n
Email Marketing For Dentists That Work<\/h2>\n