As a dentist, you\u2019re committed to doing everything in your power to improve the health of your patients, while not putting them at risk. But while your patients might have taken this for granted up until now, times have changed. Patients are more aware of potential exposure and health risks than ever before.<\/p>\n
This doesn\u2019t mean that they\u2019re unwilling to visit you, though; according to a recent ADA survey <\/a><\/span>, 72% of adults are comfortable visiting the dentist despite COVID-19, and an additional 14% would be willing to go with reassurance from their care provider.<\/p>\n Simply put, if you want patients to visit your practice, the impetus is on you to reach out. Your communications must address patients\u2019 needs, explain your safety protocols, and invite them to schedule. This relies upon knowing how to communicate with patients in this new environment, addressing their concerns, pain points, and interests.<\/p>\n Let\u2019s examine a few patient mindsets that are prevalent during the COVID-19 pandemic:<\/p>\n Skeptic: <\/strong>Many people have chosen to minimize their potential exposure during this season. That means no unnecessary shopping trips, social visits, and, yes, medical appointments. To help the Skeptic understand that dental treatment is lower risk than most activities, emphasize your COVID pre-screen form, explain your curbside check-in and streamlined intake procedures, and let them know about your teledentistry options.<\/p>\n