Is your Search Engine Optimization (SEO) and web traffic suffering while your practice is closed? If you\u2019re stuck out of the office, it\u2019s more important than ever to make sure you show up online. Quickly and easily assess your website using our four-point Online Performance Checklist to identify ways to maintain and improve how you show up online! Ready to put your website to the test? Which of the following can you check off your list?<\/p>\n
SEO isn\u2019t just about keywords and search ranking. It\u2019s also vital to consider traffic increases and time-on-site, especially since new visitors who stay on your site longer are more likely to become leads or schedule appointments. They may also be considering specific treatments or services, so keep an eye on where visitors spend the most time and what keywords drove them there. Keep these important metrics in mind when optimizing your website.<\/p>\n
Keeping visitors on your site requires holding their interest\u2013that means you need quality, engaging content. Think about what your patients want to see and read. Typically, they couldn\u2019t care less about medical jargon or unsettling photos of procedures.Take a look at your blog metrics and social posts for clues on customer engagement. Is your content hitting the mark with existing and prospective patients? Where are patients engaging? Create content that nurtures and educates your leads and they\u2019ll stick around longer.<\/p>\n
Which is better: a stronger search ranking, or more new leads? While SEO is important to consider, sometimes it\u2019s not the best use of your advertising dollar. Consider advertising via providers like Google and Facebook which offer geo-fenced and hyper-local options that are likely to make a bigger impact than SEO alone \u2013 ensuring you show up ahead of the competition in your surrounding area.<\/p>\n
Simply listing your hours of operation will have patients and leads visiting your site for just a minute or so, and only when they\u2019re looking for a dentist or when to call. Providing other reasons for people to stick around can drive them to visit more frequently and for longer. Include quality blog posts, treatment assessments, and features like online scheduling or comfort service surveys to drive improved traffic and SEO ranking. These steps are a great place to start, but there\u2019s more you can do to ensure you\u2019re easily found online when patients start looking. Watch our on-demand webinar, where you\u2019ll learn more secrets for ensuring visibility and traffic flow so your site keeps showing up as your practice is currently shut down.<\/p>\n","protected":false},"excerpt":{"rendered":"
Is your Search Engine Optimization (SEO) and web traffic suffering while your practice is closed? If you\u2019re stuck out of the office, it\u2019s more important than ever to make sure…<\/p>\n","protected":false},"author":3,"featured_media":8718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99],"tags":[],"class_list":["post-8500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legwork"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/posts\/8500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/comments?post=8500"}],"version-history":[{"count":0,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/posts\/8500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/media\/8718"}],"wp:attachment":[{"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/media?parent=8500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/categories?post=8500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.planetdds.com\/wp-json\/wp\/v2\/tags?post=8500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}